1. Who we are and what this policy covers
TechnoSpurs Inc. ("TechnoSpurs", "we", "us") provides SpursAdConnect, a platform that lets advertisers plan, run and measure campaigns across advertising platforms from one place. TechnoSpurs Inc. is responsible for this policy. We use affiliates and service providers to operate and support the service.
This policy covers our website (spursadconnect.com), the SpursAdConnect application, and the SpursAdConnect tracking pixel and click tracker that our clients place on their websites and ads. It explains what we collect, how we use it, who receives it, and your choices.
We act in two roles. For our own account holders and website visitors, we decide how information is used. For data that our clients connect, upload or collect through the service (platform data, audience lists and tracking data), we process it on the client's behalf and for the client's purposes.
2. Information we collect
2.1 Account and contact information
Name, work email, company, phone number, website address, and anything you send us when you contact us or ask for support.
2.2 Connected Platform Data
How access is granted. A client links an advertising account on a platform we support, such as Google Ads, Meta, SmartyAds, LinkedIn, TikTok, and any other platform we connect now or later (each, a "Connected Platform"). The client does this through that platform's own process, for example by approving a manager-account link or authorizing a connection. The client can remove our access at any time on the platform or in SpursAdConnect.
What we access. Account, campaign and ad structure, settings, budgets, audience names, performance and conversion statistics, and similar information needed to manage and report on the client's advertising ("Connected Platform Data"). We also store the access tokens a platform gives us.
How we use it. Only to provide and improve user-facing features for that client: reporting, creating and editing campaigns, optimization recommendations, and support the client asks for. Our own algorithms generate the recommendations. To turn statistics into plain-language explanations, we may send limited summary statistics to AI service providers, who process them only to provide that service to us.
What we do not do. We do not sell Connected Platform Data. We do not use it for advertising to anyone else. We do not build profiles or audience segments from it for other clients. We do not show one client's data to another client. We do not use it to train generalized AI or machine-learning models. We do not allow people to read it except as described in section 4.
Who receives it. Only the client, the platform it came from, and the service providers and affiliates in section 5, unless the law requires otherwise.
Platform rules. SpursAdConnect's use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Our use of Meta data follows the Meta Platform Terms and Meta's Business Tools and Custom Audience terms. For every other platform we follow its developer terms. Where a platform's rules are stricter than this policy, the stricter rule applies to that platform's data.
2.3 Customer-provided audience data
Clients may upload customer lists, such as emails or phone numbers, to create audiences on a Connected Platform. We use the file only to send it to the platform the client selects. It is handled in memory and temporary storage during upload and is not kept afterwards. We keep only a record of the filename, row count and column mapping. Clients are responsible for having the right to upload the data.
2.4 Pixel and click-tracking data
Clients place our pixel on their websites and our click tracker on their ads.
Pixel. By default it collects a masked IP address (the last part is removed), referrer, and device and browser information, and it uses cookies. If the client configures it, it also collects events and form values. Clients must not configure it to collect sensitive information such as passwords, payment-card details, or health or financial information.
Click tracker. It records a masked IP address, device and browser information, referrer, timestamp and click identifier, so that clicks can be matched to conversions.
Use. We use this data for the client's cross-platform conversion reporting and to build audiences for that same client only. It is collected in line with each website's cookie consent settings, and we honor Global Privacy Control signals. We process it on the client's behalf; the client is responsible for notices and consents on its website.
2.5 Website and usage information
Technical information when you use our website or application: IP address, browser, device, pages viewed, timestamps and error logs. We use it to run, secure and troubleshoot the service. Our website does not use third-party analytics or advertising scripts.
3. How we use information
We use information to:
- provide, operate and secure the service, and show reports and recommendations to the client the data belongs to;
- provide support when a client asks for it;
- manage accounts, billing and communications about the service;
- fix and improve the service, using usage and error information about the service itself;
- comply with the law and enforce our terms.
We do not sell personal information and we do not use it to advertise to you on other services.
4. Who can access information
Our staff have access only where their job requires it. We open a client's Connected Platform Data or reports only when the client requests or approves it, for example through a support request. We log that access. We may also access information where needed to keep the service secure, investigate abuse, or comply with the law.
7. Retention and deletion
- Account and contact information — While the account is active, then deleted or anonymized within 30 days of closing, except records the law requires, such as invoices and contracts
- Connected Platform Data and access tokens — While the platform is connected. Deleted within 30 days of disconnecting, closing the account, termination or a valid request. Backups are overwritten within 90 days
- Uploaded audience lists — Not kept after sending. We keep only the filename, row count and column mapping
- Pixel and click-tracking events — Up to 13 months. Aggregated reports may be kept longer
- System and error logs — Only as long as needed for security and troubleshooting, then deleted
- Connection records (who connected or disconnected which account, and when) — Kept for audit. They contain no platform data
A client can disconnect any platform in SpursAdConnect. That ends our access and starts deletion, and we revoke and delete the platform's access tokens.
8. Security
We protect information with industry-standard safeguards, including access controls and secure cloud hosting. No system is perfectly secure. If a security incident affects a client's information, we will notify the client without undue delay and within 72 hours, and we will notify platforms where their terms require it.
9. Your choices and rights, including deleting your data
Disconnect or delete. Client administrators can disconnect platforms, export data and delete their account in SpursAdConnect, or email us at reachus@technospurs.com and ask us to do it. We delete Connected Platform Data within 30 days, as section 7 explains.
Google access. You can also remove our access to your Google account at any time in your Google Account permissions.
Privacy rights. Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict its use, and to complain to a regulator. We do not sell personal information. For data we process for clients, we act as their service provider and the client decides how it is used.
Visitors to a client's website. If your data was collected through a client's website or ad, contact that client first. We will help them respond.
Contact us using the details in section 12. We respond within 30 days.
10. International transfers
We serve clients mainly in North America and Asia-Pacific. Information may be processed in those regions, including by our affiliates and by our cloud hosting provider. Where the law requires it, we use contractual safeguards for these transfers.
11. Children
The service is for businesses and is not directed to children. We do not knowingly collect personal information from children.
12. Changes and contact
We may update this policy. We will change the date at the top and, for material changes, notify account holders.
TechnoSpurs Inc. 131 Continental Dr, Suite 305, Newark, DE 19713, United States Email: reachus@technospurs.com